Shane's Marketing Software Reviews

How to Verify Your Business on Google
There are several ways to verify your GMB listing:

By postcard
By phone
By email
Instant verification
Bulk verification
Postcard Verification

Step 1: If you aren't already logged into Google My Business, sign in now and choose the business you want to verify. (If you're already logged in, you'll be at the verification step.)

Step 2: Make sure your business address is correct. Optional: Add a contact name -- that's who the postcard will be addressed to.
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Step 3: Click "Mail." The postcard should reach you in five days -- make sure you don't edit your business name, address, or category (or request a new code) before it comes, because this could delay the process.

Step 4: Once you've gotten the postcard, log into Google My Business. If you have more than one business location, select the location you want to verify. If you only have one, select "Verify now."

Step 5: In the Code field, enter the five-digit verification code on your postcard. Click "Submit."
If your postcard never shows up, or you lose it, you can request a new code by signing into Google My Business and clicking the "Request another code" blue banner at the top of the screen.

Phone verification
Google lets some businesses verify their location by phone. If you're eligible, you'll see the "Verify by phone" option when you start the verification process.

Listing
Once you've verified your business, it's time to finish fleshing out your profile.

Go to the Google My Business dashboard, click the listing you'd like to work on, select "Info," and then choose a section to fill out or update.

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Add as much information and media as you can, including a business profile photo, the area you serve, your hours, attributes (e.g. "wheelchair accessible," "free wifi"), the day and year you opened, and a public phone number and website URL.

Anyone can "suggest an edit" to your listing, so it's important to A) get everything right the first time (so you don't encourage random people to make their own changes) and B) periodically log into your GMB dashboard and make sure all the details look right.

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At any point in time, you can edit your business profile by logging into your GMB dashboard, clicking on "Info," clicking the pencil next to the field you'd like to edit, making your change, and then choosing "Apply."

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Google My Business Photos
According to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps.

Photos should be at least 720 pixels wide by 720 pixels high and JPG or PNG files.

Not sure how many pictures to add -- or what they should be of?

Cover photo
Your Google My Business cover photo is one of the most important, as it shows up front and center on your listing.

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Profile photo
Your profile photo is what appears when you upload new photos, videos, or review responses.

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Along with your profile and cover photos, you can and should upload other pictures to make your listing more informative and engaging.

Type Description Google-recommended minimum Suggestions
Exterior The outside of your business from different directions.

Three photos Use pictures from different times of day (morning, afternoon, evening) so customers always recognize your business.
Interior The inside of your business, with a focus on decor and ambiance. Three photos Give customers an accurate idea of what it will look like to stand or sit inside your business.
Product A representation of the types of products or services you offer. One photo per product type or service Show the products you're known for and make sure the photos are lit well.
Employees at work "Action" shots of your employees delivering the types of services you offer. Three Try to capture your employees with satisfied customers.
Food and drink Pictures that represent your most popular menu items.

Three Consider hiring a food photographer -- these are tricky to get right! If that's not in the budget, use bright, even lighting (i.e. no shadows or dimness).
Common areas Photos of where your customers will spend time (think a lobby or lounge). One photo per common area Represent the variety of amenities you offer.

Rooms Pictures of your different room and suite options (if applicable). Three Don't try to mislead guests -- show your wallet-friendly and high-end options.
Team A shot of your management team and staff.

Three Use pictures that show your unique culture and team personality.

Google My Business Videos
You can also add videos. Videos must be:

30 seconds or shorter
100 MB or smaller
720p resolution or higher
Videos can add some variety to your profile and make you stand out among other businesses in your category; however, don't worry if you don't have any -- unlike photos, they're not a "must have."

Google My Business Reviews
One of the best ways to encourage future customers to leave positive reviews? Respond to current ones. Not only does leaving an appreciate response show the original reviewer you're thankful for their support, it also makes that positive review stand out on your listing and influences people to leave their own reviews.

Here's a sample reply to a satisfied customer:

Thank you for your business, [name]! We're so glad you enjoyed [product, e.g. "the blueberry pie"] -- it's one of our favorites, as well. Hope to see you back at [business name] soon.

You should also respond to negative reviews to show you take them seriously and placate the unhappy buyer.

But make sure you're extremely courteous -- attacking them back will only make you look unprofessional and their review more credible.

Thank you for the feedback, [name], and I'm incredibly sorry [product/experience] did not meet your expectations. [If you've made a change, mention it here -- e.g., "We're now double-checking orders to make sure everyone gets exactly what they asked for."] If you'd like to come back in, we'd be happy to give you [product] on the house. In any case, thanks for your business, and I hope we can do better next time.

Google My Business App
Google My Business is also available in app form for both iOS and Android.

You can use the app to:

Update your business hours, location, contact information, and description
Post statuses and pictures
View search insights

You cannot use the app to:

Delete your business listing
Change its settings
Give ownership of the listing to another user
Google My Business vs. Google Places for Business vs. Google+

If you're confused about the many names and options for managing your Google presence, you've got a right to be. Google Places used to be Google's tool for owners to manage their business profiles, but it was retired in 2014. Now Google My Business is the central hub to manage how your business appears on Google Search, Maps, and Google+.

So, what's Google+? It's Google's social network (the closest example is probably Facebook).

You can join or start Communities -- public or private groups organized around a theme, like Knitting -- and follow or create Collections -- think Pinterest boards.

A Google+ account for your business lets you interact with niche groups and post pictures and updates. In other words, it's like a Facebook page for your business.

You can access your Google+ account from your Google My Business dashboard (but a Google+ account isn't necessary to have a GMB account).

Here's the TL;DR:

Do you need a Google+ account? No -- and if you're short on time, it might be better to focus on other marketing and/or social media channels.